Six Flags is not alone there, as Cedar Fair, Legoland, and SeaWorld Parks also have leaned into events this year. Instead, the chain is relying on food festivals and events to drive traffic to its parks. Six Flags has not announced any major new attractions for next season, nor placed any orders since the pandemic, save for a couple of kiddie coasters. Initial reports in 2023 suggest that trend is continuing, with wait times down across the chain this summer. That's working by one metric, with per cap revenue numbers up, but attendance is dropping at major parks such as Six Flags Magic Mountain in Los Angeles and Six Flags Great Adventure in New Jersey. Under new CEO Selim Bassoul, Six Flags has slashed discounts in an effort to attract a higher-spending clientele. Attendance was up at theme parks across North America and Europe in 2022 and heading into 2023, with one big exception: Six Flags. People are out and traveling again, as the attractions across the country and around much of the world - including theme parks - return to full capacity after the pandemic lockdowns and the travel hangover that followed. Six Flags falls behind as industry recovers and expands If there's another story out there that you think merits additional discussion, please tell us about that in the comments. These are my picks for the most significant developments in the industry - for both fans and insiders - so far this year.
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